POPRAVKA BIZNESA
solutions
We are a strategic consulting
team with a culture based on
the world’s best practices
We don’t just provide theoretical advice
We step into the
business, take
responsibility,
and deliver results.
We’ve risen from
junior roles to
top managers.
We’ve adapted
Western approaches
to the Russian context
and reality.
C-level practices and 20+ years
of management experience
in Forbes companies:
IKEA, METRO Cash&Carry,
G City, etc.
We’ve managed key
functions of companies.
We’ve worked from within, not from the outside.
We’ve adopted strategic decisions,
assumed personal responsibility.
We’ve hired the best
consultants and know
what you value.
Our mission
Natalia Popravko,
company founder
A hands-on professional with 20+ years of experience supporting owners, legal teams, and investors. Her personal approach is based on commitment, clarity, and results, without burdening the client with unnecessary processes.
Turning business challenges into growth opportunities through the experience of those who have walked the path of an owner or top executive.
We are not consultants by the hour. We are executives by your side.
How we
operate
01
Principles:
No one-size-fits-all approach.
Every case is unique.
We protect the client’s interests.
Even when it’s uncomfortable.
We work from within, fully engaged.
With the team, not against it.
KPIs are agreed upfront.
And we take responsibility.
We act gently, yet precisely.
This is the soft power style.
02
Our values:
Personal responsibility
Insider approach.
Transparency:
fixed KPIs and
performance-based compensation.
Honesty. Even when
it’s difficult.
Post-production.
Not a «deliver and
disappear» approach,
we stay by your side.
03
Our approach:
We integrate into
business processes,
rather than observe
from the outside
We speak the language
of the owner, legal
and operational teams
We create no conflicts
with the in-house team,
we make it stronger
Our solutions take into
account strategy,
legal consequences, and risks
Our approach is
confidential and discreet.
04
Our culture:
Service = result,
not a presentation
The client feels our
commitment and care
from the very first
meeting
A consultant is not
an external observer,
but an «internal colleague»
Responsibility for
solution matches that
of an in-house executive.
Who we are best suited for
Our client:
Owner, CEO, investor, top manager
Understands the price of delay
Values confidentiality, depth, and consistency
Ready for real changes
We are not a good fit for those who:
Expect a universal solution
Want a report just for the sake of it
Are not ready for honest feedback
Do not want to change the approach that is no longer working
