Management of
marketing and
sales

Strategic marketing and positioning

• Audit of the current marketing strategy and communication channels
• Development of a USP, value proposition, brand architecture
• Strategy of entry to new markets (B2B, B2C, HNWI segments)
• Marketing strategy for multi-brand and multi-product portfolios
• Development of a customer journey and touchpoint business maps
• Turnkey consulting on marketing unit design

Digital transformation of marketing

• Digital strategy aligned with business goals
• Audit of digital channels and contractors
• Deployment of digital tools
• Team training and development of in-house expertise

Consulting + implementation (on request)

• Support of solution implementation: outsourced Marketing Director / CMO
• Team oversight during transformations Training programs for sales and marketing teams
• Exclusive masterclasses for owners / top executives: Marketing Without Micromanagement.

Sales management and development of the commercial function

• Audit and restructuring of sales units
• Development of a KPI system and management reporting
• Introduction of CRM systems and learning funnels
• Analysis of sales channel efficiency (B2B, B2C, partner networks)
• Establishment of business units, dedicated teams for key segments
• Introduction of customer success functions and increasing LTV

Commercial strategy and go-to-market

• Development of the go-to-market model (including for new products or businesses)
• Optimization of distribution and pricing channels
• Design of multi-channel sales systems
• Monetization strategies (including
  SaaS, product, service, and hybrid models)

Anti-crisis management and sales relaunch

• Quick audit of what works and what doesn’t
• Development of an anti-crisis marketing model (income – expense – ROI)
• Express revenue recovery funnels
• Communication strategies in the period of crisis or changes