We

Team

We are managers who work
with you to find solutions

We are not consultants

We have no random people. Only focused experts with years of experience in delivering and implementing high-impact solutions, with a proven track record

Discuss your situation

Who we are

Today, we are a team of over 20 professionals with hands-on management and decision-making experience, including former C-level executives from large international companies such as IKEA, METRO, and G City.
For specific projects, the team can expand to 50+ specialists: strategists, operations experts, investment analysts, crisis managers, industry experts, lawyers, and senior executives.

Why clients trust us

We act as your internal top management, without blind spots

Our experience = speed in diagnostics and precision in solutions

We’re on the same page with the owner, COO, and legal department

We operate as an in-house team, but without corporate inertia

OUR LEADERS

Team

Natalia Popravko

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Stream leader

Team

«I’m not a theorist. I’ve always been at the heart of business, where decisions are made under pressure, where actions matter more than words.»

Natalia
Popravko

Founder, managing partner.
PhD in Law.

My professional journey started in public service: from 2004, I worked in federal authorities, establishing collaboration with the State Duma of Russia. This gave me my important skill: to see the big picture and to speak the language of government. Business followed. For almost two decades, I have been developing and protecting companies from the inside. I have worked in international companies where every decision requires precision, strategy, and involves significant responsibility. At IKEA, Gazit Globe, JCity, Atrium, I evolved from a management role to an architect of crisis management solutions and large-scale transformations.
At IKEA, I was part of a core working group that fully restructured the company’s internal management system in Russia between 2013 and 2017. This was more than mere optimization, it was a transformation of mindset across organizational structures, procurement, processes, interactions with regions and government authorities. We made company risk-tolerant against the background of legal and economic challenges.

Over the years, I have not just acquired skills, I’ve learned to act.

  • To manage risks and protect business during a crisis.
  • To design management models for them to work in reality and not just on the slide.
  • To interact with authorities, investors, and teams.
  • To make complicated things simple.
  • And, most importantly, to deliver results.

MEGA, Park House shopping malls, dozens of commercial real estate projects, cases in asset management, restructurings, business protection and development make up my hands-on portfolio.
Today, I’ve gathered a team of professionals like myself. We are not providing services, we solve tasks.

And if your task is complicated, non-standard, at the junction of law, business, and management — we’ll have something to talk about. Any system can be brought to order. It’s all about knowing how.

Team

Natalia Dorofeeva

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Stream leader

Team

Natalia designs legal strategies focused on real business needs. Her approach combines accuracy, consistency, and deep understanding of the Russian and international legal framework.

Natalia
Dorofeeva

Senior partner.

Over 20 years of experience in the legal practice.

Natalia Dorofeeva is a senior-level expert specializing in legal support of business, strategic consulting, and corporate management. Throughout her career, she has executed hundreds of large-scale projects worth more than €500 million in total, assisting companies in establishing efficient legal frameworks, cutting costs, and expanding into new markets while fully complying with regulatory requirements.

Her core competencies include support of real estate transactions, construction projects, design of contractual systems, legal risk management, and implementation of personal data protection programs (including within the framework of GDPR). Natalia has extensive practical experience working with both multinational corporations and fast-growing startups valued at over €1 billion.
Natalia’s professional background also includes involvement in international projects across European jurisdictions, including support of cross-border transactions, management of intellectual property rights, implementation of international compliance standards, and deployment of digital solutions for contract management.

Her competencies allow the development of legal architectures sustainable both at the Russian and international levels.

Professional achievements:
• Support of over 200 real estate transactions worth more than €500 million in total
• Complete restructuring of 15 legal entities and 350 assets
• Development and deployment of data protection solutions for databases of over 3 million customers
• Support of mergers and acquisitions (M&A) involving international entities
• Design of the legal infrastructure for companies valued at over €1 billion

Our expertise

We bring together change architects who can transform every aspect of a business, from strategy to implementation.

01

Strategists and operational architects

We build a business as a system: from corporate strategy to organizational structure and business processes.

02

Financial
navigators

We manage finance as a growth lever, from cash flow to investment models and IPO.

03

Corporate lawyers
and M&A experts

We protect business and make it transparent for transactions, scaling, and entry to international markets.

04

Lawyers and
compliance officers

We see the big picture: collect data, turn it into insights, and develop growth scenarios tailored to the company’s specific goals.

05

Commercial
managers

We prevent risks before they arise: through assessment, implementation, and training. From corporate law to industrial compliance.

06

Communication
facilitators

We boost marketing, sales, customer journey, and product funnel to deliver real profit, not just presentations.

07

Digital and legal
tech integrators

We create transparency inside and out: manage team communications, external PR, GR, and anti-crisis cases.

08

Analysts and
business strategists

We deploy technologies to automate routine, enhance control, and scale business without chaos.

Our power

we build teams organically to
meet real objectives, not just to look good on slides.

«Lakhta Center»

Saint Petersburg

Team

If a new risk area emerges, we bring in the right expert.
No “fixed” teams running a project just because they’ve been assigned.

How we assemble a project team

We don’t use a fixed matrix, every task has its own depth, risks, and internal structure.

Flexibility is
our advantage

If a task changes,
the team is reassembled.

Therefore, the team is assembled according to

3
principles

Functional
necessity

Every expert is responsible for a specific function: strategy, structure, legal security, financial model, scaling, etc.
No dead weight in the project.

01

Alignment with the customer’s culture

We carefully select professionals who integrate naturally into your team matching its level, tone, pace, and mindset.

02

Optimal pace and
level of engagement

Sometimes, a single strategist or a single lawyer is enough. Other times, a team of 5-10 people is required: a strategist, project architect, industry analyst, finance specialist, and change facilitator. No overload for the client.

03

The team in action

Core:

  • Lead strategist (project supervisor)
  • Lawyer/GR/regulatory architect
  • Operational coordinator
  • Implementation/project manager
  • Industry expert (when necessary)

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Optional, depending on the task:

  • Financial analyst
  • M&A architect
  • Product strategist
  • Communication facilitator
  • External mentor/investor

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Feedback
on the team

Team

You are a qualified expert
with real business experience
and a track record of successful cases.
Interested in working with us?

Send an e-mail to the team

Leader Tower business center

Saint Petersburg

Team